Crowdfunding is the process through which a lot of people can contribute small amounts of money towards a cause which requires a large sum of money. Crowdfunding is very commonly used in cases of medical need, where the treatment is so expensive that the patient and their family cannot afford it. Crowdfunding is widely used by NGOs to do a whole lot of good work like building schools, supporting victims and engaging in social activism.
Needless to say, a lot of people depend on crowdfunding to raise money for an emergency where getting a loan or arranging money may be difficult. A fine example is a medical emergency like a heart attack or a cerebral attack where the patient has to be rushed to the hospital and money has to be spent on them. Medical fundraising in emergency situations is important.
If you find yourself in any of these situations, how do you go about raising funds? Are there any techniques that you might apply? Who should you appeal to? These are the questions we are trying to address in this blog post.
If you have a medical emergency and you want to raise money online, your prime objective should be to reduce time consumption. This means you choose the speediest website, write your fundraiser quickly and fall back upon the people you closely know. It also means that you will not get time for a pre-campaign and your publicity will depend on your immediately accessible social media. In such situations, it is important not to lose your cool and make some quick decisions like the following:
1. Choose the crowdfunding site which is the quickest. Impact Guru is a good option because starting a fundraiser here takes just five minutes.
2. Your fundraiser cannot be elaborately planned. What you need to do in this situation is to write down the basic points, upload a picture, maybe of the patient and start your fundraiser. However, remember some degree of lucidity is required in your writing.
3. Once your fundraiser is done, you need to publicize it. In this case, we are assuming you cannot make a poster and contact everyone you would like to. What you need to do in this situation is to make use of the people you are close to, especially if they are well off. Send the fundraiser to these people. Moreover, you should post your fundraiser in the groups you are a member of. These groups have limited visibility but they are tightly knit. People are more likely to notice it.
4. Another place where you can share your fundraiser is your family group, your friend’s group, and your class/university/alumnus group. Make use of these communities when you are in a tight situation.
5. We are assuming that you cannot right away have a team to work with. But try and call up some of your friends and well-wishers with news of your medical emergency. You can tell them to carry out their own campaigns with your fundraiser on social media.
6. Moreover, it is important that you get in touch with your campaign manager. Ask your campaign manager to keep tabs on the amount of money being contributed to your campaign. If your site is charging you a service fee, it should provide you with a service manager.
Indian crowdfunding is massively dependent on medical emergencies. Therefore, there are plenty of other people who have done this. If you are a person who is used to crowdfunding or has plans to use crowdfunding to raise money in case of a medical emergency, you should be read up about it beforehand. Crowdfunding platform in India are risk free and low investment and this is an added advantage.